Twenty years ago, in 2004, a new road bike category was born with the launch of the Specialized Roubaix, the “Endurance” road bike. However, for nearly all those years the Endurance bike category has never felt as though it fully found its place in the bike market. Despite models like the Specialized Roubaix, Trek Domane, and Giant Defy often holding the honour as the top selling models in each company’s respective road line up, these bikes never quite felt like they had hit their stride. While the more relaxed geometry was the primary selling point for a huge number of riders (and rightfully so), the feature set never quite seemed to make a compelling distinction between their more race oriented brethren. They were road bikes, but for “endurance”… Well, this year might finally be the moment they come into their […]